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06.29.2023

This Is Your Brain With Dr. Phil Stieg: Marketing to Your Primal Brain


Listen here to This Is Your Brain With Dr. Phil Stieg, a podcast that provides a fascinating look into the human brain, with each episode asking new questions — and finding new answers — about our most mysterious organ. Together with his expert guests, Dr. Stieg takes us on a journey that reveals unexpected secrets at every turn, and redefines what we know about ourselves and our place in the world.

The podcast explores the many fascinating aspects of neuroscience, ranging from how the brain is wired for both sudden bursts of violence and the pervasive inner calm of meditation. Where does confidence come from? How do we remember traumatic events – or do we? How do other animals experience consciousness? Does storytelling change our brains?

Take the journey with us as we explore the very foundation of what makes us human.

Originally released: June 29, 2023

With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out? Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work?

For more information, transcripts, and all episodes, please visit thisisyourbrain.com

For more about Weill Cornell Medicine Neurological Surgery, please visit neurosurgery.weillcornell.org


We believe that the principles expressed or implied in the podcast remain valid, but certain details may be superseded by evolving knowledge since the episode’s original release date.

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